The Secret Life of a CFD
How to Market Your Classes and Demos
By Laura Bray
I can’t believe another month has gone by! Thank you for all your kind comments about my last entry on the CFD blog. I wanted to check-in and tell you how I did with all my goals since I last visited. I would love to hear how you are coming along!
So, how what did I do on my CFD journey in September?
- I developed three classes. I posted pictures of all of my demos in my Flickr account here: http://www.flickr.com/photos/katydiddes/sets/72157607130474328/
- I scheduled three demos. All of them were in private settings-mainly scrapbook and craft clubs. I have already completed two and the feedback was great. One student told me she never would have entered the aisle in the store where the Fiskars supplies are because she doesn't scrapbook, but after seeing my demo for using the tools to spice-up gift wrap, she’ll be going to that aisle more often.
- I started doing a Fiskars Fridays on my blog. Each week I feature a project or technique using a Fiskars tool. A few CFDs have joined me on their blogs and Nikki is posting a Fiskars Friday entry on this blog so you can find all of us. Check it out this Friday and join in the fun.
So enough about me. I wanted to talk a bit about how to market your classes and demos so that you can get the word out. I usually make myself a list of all the ways I am going to market my classes. That way I have the list and every time I schedule a class, I just go through the list. Here’s a sample list of marketing activities I would do for a public class or demo:
- Announce the class on your blog
- Offer a free gift for blog readers if they mention your blog when they come to the class. This is an easy way to track how many students your blog attracts. Free gifts can be something as simple as a little bag of ephemera. When the other students see your blog readers getting free gifts, they are going to want to start reading your blog too!
- Announce the class in your monthly, electronic newsletter
- Again, a free gift for students who mention your newsletter will do wonders for tracking purposes. You can build your newsletter list at classes. Have students sign-in with their contact information. Ask if you can put them on your mailing list. Please be courteous with your list. Don’t share it with anyone else and don’t spam or send excessive mailings.
- Send a press release to the local paper. To learn how to write press releases, go to www.publicityhound.com. It’s a great resource about getting free publicity from the press.
- Put out flyers and display class sample at the store (if allowed)
- Mail out postcards to your mailing list. Offer a free gift if they bring the postcard with them to class. It’s especially important to be able to track if mailings work since you have to spend money on postage.
- Post the class on www.craigslist.com
- Post pictures of the class sample in the Fiskateer Gallery and invite local Fiskateers to the class
- Use online networking resources such as Twitter, Facebook, and MySpace to announce your class listings.
These are just a few of the ways you can get the word out about your classes and demos. It might seem like a lot of work, but once you develop your list, it’s just a matter of working through it. I would love to see comments about how you market your classes and demos. Happy Marketing!
Laura Bray is the founder of katydid designs. She makes a living with her artwork and helps other artists and crafters develop their creative businesses. You can read more about Laura on her website at www.katydid-designs.comor on her blog at www.katydiddys.blogspot.com.